2 min. For your business. Matt Heusser, Excelon Development; Published: 29 Jun 2020.
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D A digital balance sheet to keep track of financial transactionsWhen using web-based analytics tools, by segmenting the data you will be able to achieve which of the following?A Bid higher within your SEM advertising accountB Find insights that can help you identify where to make improvementsC Build better social media profilesD Run advertising in other countries around the worldWhat is the benefit of using digital data?A It can help you make informed decisions and improve online performanceB Digital data is always 100% accurateC Digital data allows you to save money on offline analyticsD Using digital data allows you to automatically reach more customersWhen it comes to web analytics, what insights can you gather using analytics tools?A What websites users visit after leaving your websiteB How you currently rank in search enginesC How people interact with your websiteD How people interact with your competitors' websitesWhen using analytics programmes on your website, which of these do not fall under the category of a dimension?A The device users access the site withB The time a user spends on the siteC The browser a user uses to visit the siteD The geographical location of the userWhat do website analytics allow you to do?A Set up advertising accounts to drive continuous improvementB Understand users behaviour and improve the effectiveness of your digital marketing effortsC Interact with customers on your website to increase conversionD Predict your users next move based on previous dataIn the world of analytics, the time the user spent on your site is considered which type of data?In the world of analytics, tracking the type of device the user accessed your site by is considered which type of data?How do you handle data in analytics to gain greater insights into our audience's behaviour?Fill the blank: When you link Google Ads with Google Analytics you are able to understand which ________ are driving performance.When creating a presentation based on lots of data, what principle should you bear in mind?A Show all the information available, to give your audience as much context as possibleB Tailor your approach to your audience in order to tell a better storyC Stick to visual graphics only, as everyone will prefer this presentation format over tables and textD Present all information in the same way because everyone interprets things similarlyWhy should you avoid focusing on collecting as much data as possible?A Vast quantities of data will take a long time to processB Large amounts of data are harder to store onlineC The right information, at the right time, is more valuableD Spreadsheets have a limit on the amount of information they can store Sell products or services onlineWhen building your online product store, to make it as effective as possible you should look to optimise the performance by using images in what kind of way?A Use images direct from the internet to ensure accurate file sizeB Use images direct from the original manufacturerC Ensure images are of a high qualityD Use detailed descriptions instead of images to help search enginesWhich of these is not a benefit for businesses using fully integrated e-commerce platforms?C The ability to track shippingD Automated complaints process systemWhen trying to increase the product sales on your website, one way to achieve this is to_________?A send multiple follow up emails once a purchase has been madeB show them remarketing ads with a variety of productsC provide the customer with relevant suggested purchasesD include a pop up on your website that they have to action before continuingFill in the blank: When you are considering the layout of the product pages, it is important to put them in ________ order?When looking to introduce e-commerce functions to your website, which of the following would be the best first step?A Build an online store with an integrated payment systemB Set up a web-based money transfer software like PayPalC Invest in a new website platformD Use other platforms such as eBay or EtsyIf a user abandons their shopping cart without making a purchase, one way to bring them back to complete the purchase is?Analytics can help optimise your website for which of the following?A For different devices, navigation & searchB For different devices & social media profilesC For email templates & social media profilesD For navigation, search & video campaignsFill in the blank: When considering expanding a business internationally, the best place to start is to__________?A use online tools to help you understand where there’s a strong demand for your productsB move the whole business to that countryC replicate your current business in as many countries as possibleD buy new domains for the countryFill the blanks: When advertising internationally, you should make your business ______ to the new market, consider the ___________ and any possible ___________ implications.A accessible | supply chain | legalB affordable | supply chain | languageC exciting | customers needs | currencyD affordable | customer needs | legalWhen looking to expand your business internationally on social media, what should you do first?A Treat all social media channels the sameB Use popular phrases and memes for that areaC Analyse platforms popular in that areaD Not advertise at all, as other countries don't like social advertisingIf you are looking to expand your company's presence online internationally, which of the following should you consider with regards to your online content?A Translated by an automated tool onlyB Translated but also locally adapted for the audienceC Translated into the native languageD Left the same, and not translatedMore info about the certification: learndigital.withgoogle.com/digitalgarageMore info of other products in:Enter your info to complete your purchaseWe charged your card and sent you a receiptYou'll need an account to access this in our app.
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